The Silhouette eyewear collection features timeless, effortless pieces that are classical designs which have really stood the test of time.
Silhouette was founded in 1964 in Austria by optical toolmaker Arnold Schmidt and his wife Annelise. They worked together with female designer Dora Demmel, selling initially into four countries, but within two years were supplying most of Western Europe. They soon became well known for their futuristic large plastic designs, the most famous being the Futura range produced during the early 70’s and were manufactured on lurid orange or green plastic.
What set Silhouette apart at this time was the marketing strategy they introduced, which was a completely new concept and quite alien at the time. They produced an in-house magazine featuring many lifestyle articles with illustrations of fashion models wearing silhouette eyewear, but the styles were never mentioned within the text. During the late 70’s and throughout the 1980’s one of Silhouette’s key designers, a former optician and cartoonist called Balder, designed spectacles for Elton John; a famous bicycle frame and a pair of spectacles featuring enormous hearts and pianos. Balder’s most famous frame, the Bioframe, depicted two fists clutching the lugs.
During the late 1990’s Silhouette launched its first titanium rimless frame, the Titan Minimal Art range. This collection soon become the company’s best seller. The Silhouette rimless eyewear collection was so successful that in 2009 Silhouette made the radical decision to abandon its other lines and concentrate purely on its rimless collections. Since then Silhouette have continued to twist the rimless concept to deliver beautiful, high quality glasses and sunglasses.
We love the proven Silhouette concept of mixing quality elements of titanium together with a tested and trusted non screw fixing mechanism. With the design flare to continuously refresh the collections, it’s no wonder Silhouette won the Reddot award in 2016.