Woow Eyewear

We first discovered Woow at 100% Optical, the UK’s largest optical industry show, and loved the collection of acetate and metal frames straightaway. In fact, you could say it was love at first sight!

Aimed at the young and the bold, Woow eyewear is quirky, fresh, full of colour and a whole lot of fun. Produced in a French design studio under the direction of Face A Face co-founders Nadine Roth and Pascal Jaulent, the collection – which launched in 2012 – is a hybrid of traditional, casual, chic and off beat styles.

Their calling card characteristics are two tone temples with cute phrases like ‘Marry Me’, ‘Be Happy’ ‘Good Job’ and ‘Don’t Panic’ inserted into the end tips. These engaging and motivational messages – written on vintage inspired typewriter keys – bring fun and laughter to this wonderful eccentric collection. We adore Woow, and not least because of their lovely uplifting and playful phrases.

Based in Paris, and available in over 40 countries, the collection is handcrafted in Italy and features trendy and fashionable shapes with pops of colour. The metal and acetate frames are the perfect blend of traditional and casual, resulting in beautiful statement pieces for men and women. Whether you’re looking for prescription glasses or sunglasses, there’s a Woow style to suit everyone.